James Boag (1834 - 1890), known as "Jimmy," established his brewery on the banks of the Esk river. In recognition of the company's founder, our finest lager bears his name.

Tasmania is the rugged island state of Australia situated off the southern coast. The state is recognised throughout the world for it's unpolluted natural wilderness, home of the famous "Tasmanian Devil" (Sarcophilus Harish) and source of the finest raw materials from which this International lager is brewed.